We are in the midst of a persuasion crisis – and your business and marketing is not immune. Digital technology has made the world smaller and conversely, more complicated to navigate and effectively communicate. For any single fact, there are hundreds of competing stories being told that inform how we feel about those facts. Emerging neuroscience into the power of storytelling as “simulated experiences” is showing us how human beings process information – like your marketing. It’s not about superficially appealing to them. By taking responsibility for breaking through our audience’s unconscious, can we successfully begin to form the relationships we desire with them.
